News from Evolution Audio

Looking Forward: New Year, New Stuff…    
 
Hope everyone enjoyed their end of year festivities with your family and friends!  Even though we took our Holiday Hiatus, we were still hard at work (or hardly working) to bring you new and exciting audio and video items for the 2019.
 
First, as we’ve been touting for the past few weeks, is our new line of High End Audio gear from a formidable British standard known as Naim Audio.  Not that we’re “Naim dropping”, but we’re pretty darn proud to have them in our product mix.  Specifically their Uniti Series of streaming devices, which also give you the ability to take your “old school” CD’s and rips them into their system for  instant high resolution access, playback and gratification.  In fact I was so taken with the beautiful build quality, features and extraordinary sound, that I became a true believer of this company.  To the point I purchased a system for myself…
 
The most AMAZING surround sound preamp is about to be unleashed into the world!  The new Acurus MUSE 12 ($5,500).  It takes their already amazing Acurus ACT4 ($10,000) and shrinks it down in size and price. All the sound quality of the ACT4, minus some inputs and outputs. Compare this to similar units that sell for 10k and up. If you ever wanted to know what true “Cinema Quality” Dolby Atmos was all about, the MUSE 12 is your unit. Full spectrum 4k, HDR and up to 12 channels of Dolby Atmos!
 
Next, we received the brand new GoldenEar Reference Triton One.R ($6,000/pr) series of speakers.  If you haven’t heard the Triton References ($9,000/pr) yet, then you must immediately listen to their “Son of Reference” Triton One.R’s!  I’m going to make my first bold 2019 prediction and state that the new One.R’s are destined be their top selling floor standing speakers of the year! They have the DNA of their bigger sibling, but in a smaller, less expensive package. I dare you to find another speaker selling in the 6k/pr. realm that even comes close to these puppies.  Ain’t goin’ to happen!
 
Another Homerun is the new Martin Logan Dynamo 1100X  ($1,100) Subwoofer System with their App-Based
Anthem Room Correction (ARC)! You’ll be amazed at this compact sub’s energy levels… Plus, it has a built-in Wireless Sub Kit so you don’t have to worry about running a cable to places it doesn't want to go. Place it anywhere – “look ma, no cables!” Plus, the 1100X was just awarded the “Sound & Vision” Top Pick of the Year Award! Time to celebrate…

 
Lastly – at least for right now, we’ve inducted the Hisense LaserTV into our video line-up.  Their latest models are using dual lasers and offer incredible 4k, HDR and Smart TVfunctions on a really BIG screen. With their laser light engine you’ll see rich dynamic colors, wide contrast levels and 20 years – or more of great viewing.  You’re choice of 100in ($9,999) or their 120in ($12,999). The prices include the Smart TV, Screen, Sound System with a wireless subwoofer.


Showrooms...  Are they obsolete?



Years ago growing up in Woodland Hills (which was truly the ends of the earth back then) my friends and I would haunt the local audio salons (much to the owner’s dismay).  We were “audiophiles in the making” back then with little (to no) money in our pockets.  Video wasn't even on the horizon yet...  Back in the '70's there were plenty to choose from.  Woodland Stereo, Pacific Stereo, Federated, to name but a few. 

Fast forward (pun intended) to today.  You're lucky if you can find one audio/video showroom in your area that isn't located inside the "dealers" house.  Why? 

Simple answer...  A/V showrooms are not important to the masses these days.  Today’s "clients" aren't as passionate as we were in the past about sound or video quality.  Everyone is weaned on instant music, video, games, TV, downloads, streaming, etc. The ancient form of listening to an entire "album" is equivalent to driving a car with a stick shift (which coincidentally, I still do). 

That being said, you can't log onto Amazon and truly experience what a speaker, a receiver, an amplifier, etc. "sounds" like.  You can't really "see" what a TV or projector will reveal in picture quality.  You can't pick up a remote control system and feel how it reacts in your hands.  Yes, you can read endless online reviews from "real" customers (or are they???).  But as my grandfather once said... "Opinions are like A-Holes, everyone has one".  Translated, if you really want to know how a product looks, feels, sounds, etc., you have to take the time and experience it for yourself.  

That's why Evolution will always have demo rooms.  Yes, it's expensive to maintain.  No, as many of you have asked, the manufacturers DO NOT give us free equipment.  We still have to purchase it just like you.  Not only by investing big $$’s, but also years of experience in the hope to provide you with something exceptional.  That helps to make your purchasing decision a bit easier.  You fall in love with it (depending on your infatuation level) or not.  Unlike online shopping, you’ll know immediately if you like the product - saving you the unpleasant hassle of having to return it if you don’t.

Perhaps the most important reason to have a showroom is legitimacy.  For both dealer and manufacturer.  Most Hi-End manufacturers will only be represented through legitimate dealers with a showroom.  A showroom demonstrates that the dealer is totally committed to that product.  And not only by investing in the gear…  Dealers must be vetted by the manufacturers, trained on that product and most of all, be able to provide you with exceptional service.  Try getting that online!   Would you buy a car from reviews only?  I wouldn’t…  I’d want to see it, touch it and drive it.  I’d want a dealer that provides SERVICE.  For that reason, if you’re the least bit passionate about your audio and video gear you’d want to give it a “test drive”.  That’s the beauty of having a real demo room!


 
Evolution Audio & Video

The New (Furry) Face of Evolution

October 10, 2011
That's right, it's a dog.  His name is Tahoe - yup, just like the big lake that leaks into both sides of California and Nevada.  I could have put anyone of our delightful mugs up here, but why scare you (or a potential new client)?  Well, maybe scare is a bit harsh.  Let's just say dogs are usually cuter than most people.  Remember, it has nothing to do with our dashing good looks, we just prefer the anonymity.

So why not go for "cute"?  Cute is good - everyone likes cute.  And if you're one of the few that aren't touched by seeing a dog for a mascot, then I'll have Tahoe come to your home for a personal appearance.  You can tell him face-to-teeth that you're not crazy about him.  He's extremely friendly (when not chewing on a persons appendage) and does have a bit of Pitbull mixed in him...  He's also a great runner - more on that later.

Anyway, you will be seeing more of him in the future...

And speaking about the future, don't forget that November 11 & 12, Evolution will be hosting a Future Fair with all sorts of cool gear to play with and buy.  We'll have manufacturer's representatives here to show you the latest in everything audio & video.  To make the event even more special, we'll be giving away some really cool stuff.  Not to mention a lush array of food and beverage - depending upon how much food we can make disappear from the continental breakfast area at the Holiday Inn Express.  Yum!

You'll see the best of the best in new speakers, electronics and accessories.  Maybe even something (gasp) you'll actually want to buy!  Stay tuned for more information.

Please don't flood us with phone calls and emails... Tahoe will be here!
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