News from Evolution Audio

Looking Forward: New Year, New Stuff…    
Hope everyone enjoyed their end of year festivities with your family and friends!  Even though we took our Holiday Hiatus, we were still hard at work (or hardly working) to bring you new and exciting audio and video items for the 2019.
First, as we’ve been touting for the past few weeks, is our new line of High End Audio gear from a formidable British standard known as Naim Audio.  Not that we’re “Naim dropping”, but we’re pretty darn proud to have them in our product mix.  Specifically their Uniti Series of streaming devices, which also give you the ability to take your “old school” CD’s and rips them into their system for  instant high resolution access, playback and gratification.  In fact I was so taken with the beautiful build quality, features and extraordinary sound, that I became a true believer of this company.  To the point I purchased a system for myself…
The most AMAZING surround sound preamp is about to be unleashed into the world!  The new Acurus MUSE 12 ($5,500).  It takes their already amazing Acurus ACT4 ($10,000) and shrinks it down in size and price. All the sound quality of the ACT4, minus some inputs and outputs. Compare this to similar units that sell for 10k and up. If you ever wanted to know what true “Cinema Quality” Dolby Atmos was all about, the MUSE 12 is your unit. Full spectrum 4k, HDR and up to 12 channels of Dolby Atmos!
Next, we received the brand new GoldenEar Reference Triton One.R ($6,000/pr) series of speakers.  If you haven’t heard the Triton References ($9,000/pr) yet, then you must immediately listen to their “Son of Reference” Triton One.R’s!  I’m going to make my first bold 2019 prediction and state that the new One.R’s are destined be their top selling floor standing speakers of the year! They have the DNA of their bigger sibling, but in a smaller, less expensive package. I dare you to find another speaker selling in the 6k/pr. realm that even comes close to these puppies.  Ain’t goin’ to happen!
Another Homerun is the new Martin Logan Dynamo 1100X  ($1,100) Subwoofer System with their App-Based
Anthem Room Correction (ARC)! You’ll be amazed at this compact sub’s energy levels… Plus, it has a built-in Wireless Sub Kit so you don’t have to worry about running a cable to places it doesn't want to go. Place it anywhere – “look ma, no cables!” Plus, the 1100X was just awarded the “Sound & Vision” Top Pick of the Year Award! Time to celebrate…

Lastly – at least for right now, we’ve inducted the Hisense LaserTV into our video line-up.  Their latest models are using dual lasers and offer incredible 4k, HDR and Smart TVfunctions on a really BIG screen. With their laser light engine you’ll see rich dynamic colors, wide contrast levels and 20 years – or more of great viewing.  You’re choice of 100in ($9,999) or their 120in ($12,999). The prices include the Smart TV, Screen, Sound System with a wireless subwoofer.

Showrooms...  Are they obsolete?

Years ago growing up in Woodland Hills (which was truly the ends of the earth back then) my friends and I would haunt the local audio salons (much to the owner’s dismay).  We were “audiophiles in the making” back then with little (to no) money in our pockets.  Video wasn't even on the horizon yet...  Back in the '70's there were plenty to choose from.  Woodland Stereo, Pacific Stereo, Federated, to name but a few. 

Fast forward (pun intended) to today.  You're lucky if you can find one audio/video showroom in your area that isn't located inside the "dealers" house.  Why? 

Simple answer...  A/V showrooms are not important to the masses these days.  Today’s "clients" aren't as passionate as we were in the past about sound or video quality.  Everyone is weaned on instant music, video, games, TV, downloads, streaming, etc. The ancient form of listening to an entire "album" is equivalent to driving a car with a stick shift (which coincidentally, I still do). 

That being said, you can't log onto Amazon and truly experience what a speaker, a receiver, an amplifier, etc. "sounds" like.  You can't really "see" what a TV or projector will reveal in picture quality.  You can't pick up a remote control system and feel how it reacts in your hands.  Yes, you can read endless online reviews from "real" customers (or are they???).  But as my grandfather once said... "Opinions are like A-Holes, everyone has one".  Translated, if you really want to know how a product looks, feels, sounds, etc., you have to take the time and experience it for yourself.  

That's why Evolution will always have demo rooms.  Yes, it's expensive to maintain.  No, as many of you have asked, the manufacturers DO NOT give us free equipment.  We still have to purchase it just like you.  Not only by investing big $$’s, but also years of experience in the hope to provide you with something exceptional.  That helps to make your purchasing decision a bit easier.  You fall in love with it (depending on your infatuation level) or not.  Unlike online shopping, you’ll know immediately if you like the product - saving you the unpleasant hassle of having to return it if you don’t.

Perhaps the most important reason to have a showroom is legitimacy.  For both dealer and manufacturer.  Most Hi-End manufacturers will only be represented through legitimate dealers with a showroom.  A showroom demonstrates that the dealer is totally committed to that product.  And not only by investing in the gear…  Dealers must be vetted by the manufacturers, trained on that product and most of all, be able to provide you with exceptional service.  Try getting that online!   Would you buy a car from reviews only?  I wouldn’t…  I’d want to see it, touch it and drive it.  I’d want a dealer that provides SERVICE.  For that reason, if you’re the least bit passionate about your audio and video gear you’d want to give it a “test drive”.  That’s the beauty of having a real demo room!

Evolution Audio & Video

Let's Make A Deal - Not!

April 10, 2012
I know... It's been awhile since my last entry.  Not that I've heard anyone complain - "Hey, what the hell happened to Evolution's Blog?  I haven't seen a new entry in years!!!"  No, not even a yawn out there.

We'll like us or not, read us or not, buy from us or...  Never mind. 

Recently I received a phone call from a long time client - We'll call him "Mr. P".  I usually hear from Mr. P only when he's looking for a great deal on something.  And I'm talking "GREAT DEAL".  Well to make a long Blog even longer, Mr. P asked if I could (would) sell him an 80 inch TV for just about what I pay for it from my distributor.  Being that Mr. P and I have a long history together (and the fact that I usually make little to no profit on TV's) I agreed to sell Mr. P his "dream" TV at my cost plus a few bucks to cover our time and shipping.  The final price was right in his ballpark.  So I happily dialed Mr. P on the phone and told him the good news.  To my surprise, Mr. P told me he could buy the same set for $80 less over the Internet. 

I asked Mr. P if it was worth it to order such a large item over the Internet from a company (if it's actually a real company - more likely a kid operating out of Mom and Dad's garage) he's never done business with.  To risk freight damage - to have to deal with contacting the company to let them know they'd have to replace the unit and Mr. P would somehow have to ship a 150lb box 3,000 miles back to the "dealer". 

Never mind that we are right in Mr. P's own backyard.  Never mind that we can service his set for calibration, set-up or trouble-shooting.

I asked Mr. P if the $80 he's saving is worth the gamble he's opening himself up for?

In my mind, if I'm going to buy an expensive item, I want to deal with a company directly.  If I have an alliance with that company (as Mr. P has with us) wouldn't it be worth the $80 to solidify the bond with that company?  Not to mention acting as insurance for Mr. P's peace of mind?  Of course it is!  After all, what's eighty bucks when you're spending thousands on a TV?  Especially when you know the company you're dealing with is legit and will be there to answer any questions and help with any problems.

Well I guess you know what Mr. P's answer was?  "Thanks Jay, but no thanks.  I'd rather save the eighty bucks - it's such a great DEAL!"

I know Mr. P has always been the "Monty Hall" of deals - but I was sure he'd buy the set from us.  Was I shocked?  Was I upset?  Was I ready to tell Mr. P where he could really stick his eighty bucks?  If this was "pre-Internet" I might have been.  But this is the new consumer Internet mentality.  Long-term relationships be damned.  Service - who cares!  The Internet is the new consumer-buying guide.  Embrace it or die.  So, was I upset?  Maybe for a few minutes...
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